PRLog (Press Release) -
Nov 09, 2009 -
Dordrecht, Netherlands/
Brighton, Australia, November 9, 2009. - NovoQuest and AsiaFootPrint have formalized an alliance forged in 2006 when the two teams spear headed Softricity’s expansion into APAC and EMEA. (Asia Pacific and Europe, Middle-East and Africa). Both companies have a solid track record with very experienced management teams whom have at least 15 years experience in successfully bringing new emerging technologies (like Ardence/Citrix, Softricity/Microsoft Virtualization, Virtual Iron/Oracle, Trigence and CDG) to their respective markets. The combined expertise provides an excellent platform for vendors to enter both APAC and EMEA in a cost effective and efficient manner.
“Working with AsiaFootPrint will enable our customers to instantly have a global reach while minimizing their investments”
says Rashied Akrum Managing Partner NovoQuest. For emerging technology vendors, the ability to compete in today’s global marketplace is as much a matter of market awareness as it is one of individuality, quality, or price. Those who can benefit from their product or service need to be aware of what they have to offer and that they are present in their market. Potential customers must be taken through the stages of awareness, intent to purchase, and product trial.
The ability to have early customer wins internationally combined with an accelerated (channel) market penetration, without the concerns of direct hire costs, high upfront investments, operational risks and overhead is key. Having two Market entry service agencies in two different parts of the world, working under the same philosophy and collaborating to ensure your worldwide international expansion adds significantly to the success and growth of the vendors’ business. “While covering the APAC market for our customers, we can now offer them a similar market entry model for the EMEA market” says Craig Stockdale CEO AsiaFootprint.
