Richard Griffiths country Re Branding expert speaks of potential in Libya,could it be the next Dubai

PR Log (Press Release) – Nov 07, 2009 – Bogota Colombia,Tripoli Libya


During a conference at the Maxwell School of Public Diplomacy, Richard Griffiths spoke of his programs in Colombia and the re-branding projects he initiated in Colombia to bring a stronger country image to the South American Nation.  Currently in projects in Colombia, Richard Griffiths explained the importance of social programs to a countries image and urged the list of Government officials to continue with social marketing a way to change a country image.


The topic of Libya was discussed by Mr. Griffiths and the need for strong and direct country branding strategies can be applied to the Middle eastern nation headed by Saif al-Islam Gaddafi (Muammar Gaddafi’s son) and the strong turn around that Muammar Gaddafi is making in his country since the 80's.

Country branding of Libya is possible with the right programs, projects aimed at social development, womens issues and progressive cultural projects. Finally, the need for eco friendly tourism infastructure is also a key to the development of Libya.

As the international press has clearly focused on the middle east as a place of insecurity, lack of responsible governance and terrorism, Libya can effect the international community by working with international advisors to create a new image for this potential goldmine for tourism.



Libya rolled out a plan to transform a swath of its Mediterranean coast into the “world’s largest sustainable region.” British architect Norman Foster has been brought in to design three “green” luxury hotels near the ancient ruins of Cyrene, while additional initiatives in the Green Mountain region will focus on archaeological conservation, eco-tourism and production of organic food and drink.

British newspaper  Guardian reports that the Libyan government signaled its commitment to the eco-friendly resort by pledging 1.5 billion pounds.

“It was a declaration that Libya are  now interested in saving the planet , and that one day soon the Green Mountain region would be a very nice place to come on holiday,” reports the Guardian. “It would be a bizarre irony if Libya’s international exile and lack of development in previous decades enabled it to steal a march on the pack and become an ecological model for the world.”
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As Gadaffi welcomes more and more Western leaders in media-friendly showcases of reconciliation, Libya is losing its pariah status and becoming recognised for its people and its enormous tourism potential