Small Business Marketing & Search Optimization

PRLog (Press Release) – Nov 07, 2009 – BW Clifford’s family owned Candy Store http://www.bwcliffordcandy.com/theconvenientcandystoreshopforcandy.aspx  went online about three years ago.  Webmaster and family member, Joel Bernstein, thinks of the online store analogous to the building of the matrix in the great movie series The Matrix.  The online candy store started as an experiment in learning ecommerce and has evolved into an actual viable asset to the family business.  The store has gone through four major redesigns and rebuilds.  Various challenges such as optimizing for proper key word phases on the search engines to upgraded shopping cart software and even trade mark infringement claims have caused webmaster and site architect Joel to rebuild the candy store.  “I try to look at each challenge as an opportunity to learn and do better.  Although it is a lot of work to rebuild the store, each revision has resulted in improvements.  Our most recent rebuild offers better navigation for users, a nicer appearance, expanded product offerings and hopefully improved SEO performance”.

Key steps to small business SEO:

1.  Review trademark data bases carefully.  
2.  Understand the detailed aspects of key words and phrases their popularity, composition, appropriate densities and placements.
3.  Organize your site in a logical and hierarchical manner from the root to top landing pages.
4.  Create a solid link network and avoid problem neighborhoods and sites at all costs.  Makes sure to use good anchor text.
5.  Avoid paying for links and if you do make sure it is for a top and legitimate directory that is Google Friendly.
6.  Use Google Webmaster Tools and Analytics.
7.  Play by the rules and give it time to grow organically.

Wholesale candy and snacks make great opportunities for local confectionary stores, fund raising and promotional events.  Recent economic challenges have created creative means to support local and national activities through small business and fund raising.  BW Clifford is a great source for candy and snacks to support your needs.

BW Clifford Inc is a family owned, wholesale candy and snack distributor located in Morristown NJ.  We have been in business for over 65 years.  Our candy store provides a great selection of chocolate, mints, bulk candy, chewing gum and snacks.  Some of our most popular products are Candy Bars, Tic Tac Mints, Orbit Gum, Trident Gum and Wrigley Gum.  We sell retail and wholesale candy.