I Imagine Studio Honored with W3 Award for Pearlescence Web Site and Video

PR Log (Press Release) – Nov 06, 2009 – EVANSTON, IL. - I Imagine Studio was recently honored with a W3 Award for a Web site and video created for Lamin-Art's Pearlescence line. Part of an integrated campaign, the site and teaser video celebrate the 25th anniversary of the Pearlescence collection and introduce the expanded line to designers and fabricators in an engaging manner.

Taking a cue from Pearlescence and the comments from the subjects of the case studies, the team at I Imagine Studio developed an innovative, integrated, and highly interactive campaign that included a direct response mailing with a lead generation component, a follow-up direct mail kit, an announcement ad, a case study ad, online banners, and at the centerpiece, a dedicated Web site, www.pearlescence.com.  In addition to a trade show video display, they then produced a video for the Web site in order to give full rein to the play of light and movement that is an essential part of the Pearlescence Collection. And allowing users to proactively explore the full range of Pearlescence colors in numerous textures, the site also offers visitors a chance to order a brochure online or download it immediately, obtain technical information, tour the five inspiring interiors that are the subjects of the case studies, and even hear how the product was created in an interview with the inventor of Pearlescence.  

Altogether, the concept and strategy of the campaign, like the product it represents, is designed to communicate the beauty of the world and inspire those who see it to use their imaginations and of course Pearlescence.

Receiving nearly 3,000 entries, The W3 Awards honors outstanding Websites, Web Marketing, and Web Video created by some of the best interactive agencies, designers, and creators worldwide. The W3 Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms.

"We were incredibly impressed by the quality and creativity of this year’s entries.   W3 winners continue to set the bar in Web development and design, push the limits of web advertising creativity and advance the use of web video.  We are thrilled to have reviewed such a diverse and respected pool of work,” said Linda Day, the executive director of the IAVA.  "On behalf of the entire Academy, we congratulate this year’s W3 Award winners as they continue to advance Internet creativity and greatly contribute to the robust and ever-changing online community."