‘we’ Helped You Take It To The Core But ‘we’ Heard You Wanted More

Nov. 6, 2009 - PRLog -- We Pilates Clothing, one of the world’s most celebrated niche active-wear brands known for being luxurious, affordable and chic, is pleased to announce several new pieces to the line for 2010. The new offerings a sure to be a hit with the brands devout followers and new customers alike.  New products offered include, scarves, tunics, and wraps. A new pant and legging roll down skirt in organic Supima® cotton will also be offered. We Pilates will also be offering more than 10 new styles and 4 additional color-ways in their signature tanks, tees, and long sleeve organic Supima® cotton tops.  

According to the brand's founder and creative director, Erin Douglass, “I am beyond excited about the land new products that we’ve added to the existing line.  Each ofthe new additions compliments our core collection of Pilates and active-wear while at the same time adding to the versatility of the brand.  Since day one we’ve made sure that ever piece we’ve offered was both functional and fashionable.  We’re proud of the fact that our customer is able to leave the studio wearing We Pilates and go on with her day without feeling like she is in gym clothes.  In many cases she chooses to wear We Pilates just because it looks and feels so great.  We’ve always thought of ourselves more of a lifestyle brand than just active-wear and these additions to  line is perfect segue to where we envision the brand going over the next few seasons, offering our customers a broader and more diverse line of products while staying true to ‘our core’.”

About We Pilates
We Pilates Clothing is a lifestyle brand geared towards the conscientious mindset of the Pilates and yoga enthusiast, offering products that are fashionable and functional as well as luxurious, affordable and chic.  We Pilates has become one of the most sought-after brands among the competition.  Since We Pilates clothing looks great both in and out of the studio, the brand is known as a breath of fresh air in an otherwise staid category.

Headquartered in Baton Rouge, Louisiana, We Pilates is proud to bear the "Made in the USA" label and enjoys the prestige of being a member of Supima®. We Pilates only uses organic cotton grown on native soil and the entire manufacturing process takes place domestically.

In addition, We Pilates is very conscious of the environment and uses eco-friendly, sustainable, and renewable resources as much as possible throughout all aspects of the business, from manufacturing (organic cotton) to shipping  (products arrive in a re-usable bag rather than the traditional non-recyclable poly).  In keeping with their commitment to the environment, We Pilates plants trees in order to offset its carbon emissions.  Beginning in 2010, We Pilates will be one of the first to manufacture organic "burnout" styles made of recycled materials, until now burnout fabric were the only non-organic material used in the line.

We Pilates was founded by Erin Douglass, a Pilates enthusiast and admitted ‘clothing addict’ who prior to the birth of her son, Jack, in 2003, was a successful software sales executive at the top of her game.  After his birth she embraced her passions for Pilates and clothing and eventually quit her software job to focus 100% on We Pilates -- and her family!  It all began one afternoon while chatting with her instructor: Erin began discussing her frustrations with the limited options of active-wear in the marketplace and how difficult she found it to find anything she really liked, that fit properly or was versatile enough for her to leave the studio wearing it and go run errands around town.  "I can’t be the only one who is looking for better options," she thought.  Since her family was in the clothing manufacturing business, Erin had more than a basic working knowledge of the industry and began forming the infrastructure of what would later become We Pilates.  By setting up the business end of the business months before ever sketching her first design, she ensured that her vision would become a reality.  Today three short years later, We Pilates is an industry leader in terms of product offerings and innovations. The brand currently offers nearly 30 products, is sold in more than 200 stores, Pilates and yoga studios both domestically and abroad.

We Pilates is geared toward upscale and fashion-forward women, and meets the growing demand for a chic, comfortable clothing line that encompasses a complete balance of mind and body.

 
For more information, linesheets, look books, or to call in samples please contact Stephen Bender/Bender Media at 310.497.1280 or stephen@bendermediall.com

http://www.wepilates.com