On Demand eCommerce Platform MaxEXP® Delivers Enterprise Functionality and Performance

PR Log (Press Release) – Nov 06, 2009 – SAN DIEGO, CA -- When Columbia River Knife & Tool (CRKT), a manufacturer of EDC, pocket, tactical, and hunting knives and multi tools, needed to update their web presence and eCommerce capabilities, the company turned to San Diego Media to leverage the functionality and sophisticated marketing and merchandising tools of the MaxEXP® On Demand eCommerce platform.

The challenges that Columbia River Knife & Tool faced were that of many growing businesses that have established websites, but need more sophisticated, state-of-the-art technology to gain competitive advantage and really grow all business channels. Because CRKT supports sales through distributors, dealers and direct online sales, the company needed a single powerful multi-channel solution for presenting all of their products and information into one integrated eCommerce system.

San Diego Media successfully delivered an advanced, customizable, On Demand solution that provided Columbia River Knife & Tool with a flexible, easily updatable, and user-friendly eCommerce website. MaxEXP® On Demand eCommerce software offered CRKT a more functional site including traditional online customer sales, a dealer locator, integrated inventory availability, detailed product pages, knife designer profiles, sorting and filtering, embedded YouTube videos, zoomable product photos, personalized product recommendations, customer ratings and reviews and dynamic personalized transactional, auto-response and triggered emails.

"San Diego Media is thrilled to be working with an industry leader with superior products like Columbia River Knife & Tool. They were on the brink of huge growth and only held back by their existing online technology. Through our MaxEXP® On Demand solution, we increased their search engine rankings with effective SEO and optimized URLs, which increased the traffic coming to their website dramatically," says Brian Kent, CEO of San Diego Media Inc. (http://www.sandiegomedia.com/).

Because search engines look for keywords in URLs, MaxEXP® On Demand's search engine optimization tools allow that every content and product page to have a custom-named URL driving inbound traffic to the exact product page they need, significantly increasing conversion rates and the overall user experience. This feature boosted Columbia River Knife & Tool natural and organic rankings in the search engines and the new website rapidly gained top search engine rankings for the company's key terms, including “EDC knives,”  “knives,” and "tactical knives.”

San Diego Media provides its select clients with proven a proven eBusiness solution that includes the MaxEXP® On Demand platform and a synergetic suite of specialized professional services. MaxEXP® has been supporting clients such as CRKT, Espresso Parts, Fire-Etc., Gourmet Settings, Home Controls, Moteng, Professional Plastics, RAXUSA and SureFire since 2001.

To see all of the functionality and features of MaxEXP® On Demand, companies can go online and request a demo at http://www.sandiegomedia.com/request-a-live-demo.