GreenSmart introduces Neogreene laptop sleeves: cool alternative to stinky neoprene

PR Log (Press Release) – Nov 06, 2009 – GreenSmart, a global brand of eco-friendly bags and cases, introduces laptop sleeves made from lab tested, non-toxic Neogreene. Produced through a proprietary process, Neogreene offers all the benefits of neoprene with none of the hazards.

Neogreene laptop sleeves offer maximum protection yet minimum weight for storage and transportation, while the ventilated gusset allows the user to return the machine to the sleeve while still hot. Neogreene is also waterproof, eliminating worry for those who tend to carry a drink and a laptop at the same time. Each sleeve is equipped with two easy-to-grasp zipper pulls. GreenSmart’s Neogreene laptop sleeves are available in a wide range of sizes, will fit in a briefcase, backpack, or messenger bag, and are trouble-free at airport security checkpoints.

The introduction of Neogreene solves serious problems associated with neoprene. Neoprene, while useful for applications such as the automotive and electrical industries, is made with toluene and dimethyl formaldehyde which can be highly toxic. Formaldehyde is traditionally used for embalming and preserving laboratory specimens, while toluene is known to cause severe neurological harm.

Produced with a brand-new technology, Neogreene is refreshingly absent the telltale “chemical” smell of neoprene. Using water-based adhesives instead of the highly toxic kind, Neogreene offers the same stretch, cushion, resilience, and durability as neoprene, but uses 25% less petroleum and 25% less energy in manufacturing. It is also 50% lighter, reducing transportation costs. Because it uses closed-cell rather open-cell (like a sponge) construction, it cannot absorb moisture, resulting in a hygienic, mold- and mildew-resistant fabric.

GreenSmart also offers Neogreene bottle totes, with more product launches planned.

The company’s philosophy highlights the difference between  “eco-progress” and “eco-perfect.” “We’re not perfect yet, but every day we learn a little more, and we apply that knowledge to our process. Everyone needs to find what matters to each of us and ‘Be Green’ about it.” The gratitude they receive from eco-conscious consumers who are concerned about “stinky” toxic neoprene shows they’re on the right track.

GreenSmart earned recognition earlier this year for being the first western Nevada County, Calif. business to be green certified by Keep the Sierra Green. Keep the Sierra Green is a new program, similar to those in other areas that encourage businesses to adopt sustainable economic and ecological practices. Co-founders Tom Larsen and Debbie Williams created GreenSmart from their shared passion for providing a quality product with minimal impact on the environment. Their vision includes not only environmental but social responsibility, guaranteeing the wellbeing of the factory worker, retailer, and consumer as well as the planet.

GreenSmart, based in Grass Valley, Calif., has been making bags and accessories since 1995. Under the name Shoreline, they initially made the products by the same methods as other suppliers, switching to eco-conscious materials in 2006 and introducing Neogreene in 2009. Interested consumers can learn how GreenSmart’s products are better for the planet by visiting www.GreenSmart.biz.