CARY, N.C., ATLANTA Branding and public relations firm Articulon (www.articulon.com)
The new Web site refocuses the Fan-A-Peel brand with a unified message of personalization that creates fun and memorable experiences. The site serves as a direct-to-consumer sales portal, as well as offers options for smart marketers to drive brand awareness and revenue by getting closer to their customers and donors with advertising tools and bounce-back promotional programs. Fan-A-Peel tattoos are currently available for more than 100 universities and colleges including major NCAA Division I schools.
“We chose Articulon to develop the site because they took the time to understand our business, and have the expertise we needed to be successful,”
Fan-A-Peel products are marketed by Innovative Adhesives, headquartered in Cary, NC. The company has three additional product lines: A-Peel-Too, ThinSkin™ and FaceAway™. With no water needed for application and no chemicals required to remove, the products are unique in a large industry dominated by water-based products. All products are made in the USA, using patented state-of-the-
“We were tasked with creating a Web site that is easy to navigate with a solid sales focus,” says Cindy Stranad, Articulon principal. “We want users to be able to quickly move through the purchasing process and to inspire resellers, marketing professionals and non-profits to understand the co-branded promotional opportunities available.”
The decision to market four compelling product lines reinforces the company commitment of engaging fan bases with their favorite teams, brands and nonprofits – this flexibility allows users to show their team spirit and personalize their phones, iPods and other products. Based upon the its growing relationships with some of the world’s most visible and prominent brand names, gear and skin tattoos are available for collegiate and professional sports, generic spirit and holiday-focused properties, as well as a line of hunting camouflage products using designs from Realtree and Mossy Oak. Innovative Adhesives is continuing to expand its licensed properties and deploy products in the retail market, as well as on its Web site. These brands coupled with targeted marketing efforts, particularly with resellers, are core to the company growth strategy.
About Innovative Adhesives, LLC:
Based in Cary, North Carolina with offices in Augusta, Ga., Innovative Adhesives delivers the most compelling and unique products to offer solutions that are fun for the family as well as advertising tools for driving awareness and business revenue. Since its inception in 2002, Innovative Adhesives has been dedicated to using state-of-the-
About Articulon:
Articulon impacts the way our clients communicate their brands and events to build stronger relationships with existing and prospective customers, sponsors, shareholders, employees and the community. With a customized approach, each campaign is both commercially intelligent and measured by tangible results. With a commitment to responsiveness and creativity, Articulon works with professional service-based companies, associations as well as with organizations that promote cause-related initiatives to increase visibility especially in the health, wellness and environmental practice areas. Work has been completed for emerging brands and Fortune 500 companies including: McDonald’s, Panera Bread, The American Kennel Club, Defond North America, Better Business Bureau Serving Eastern North Carolina, Hughes Pittman & Gupton and Saks Fifth Ave. In June 2009, Articulon was named a Top 100 N.C. Small Business by Business Leader magazine. Visit www.articulon.com or call 919.232.5008.
