This report provides the data you need to boost your companies visibility. By understanding how the key analyst firms are positioned and the trends that are shaping this industry it is possible to better promote technology products and connect to customers.
ATA surveyed end-users of analyst research about their job function, the technology segments they specialized in and analyst firms they used to build a model of 'mind share' as opposed to simple revenue or market share for each topic. The findings indicate that end-users working in emerging technologies are less likely to use analyst research from larger firms. Gartner, Forrester and IDC all had below average ratios of users working in emerging trends and consumer technologies. This key data is examined in the context of current industry drivers of change and includes full breakdowns for the following firms: Aberdeen Group, AMR Research, Forrester Research, Gartner Inc, IDC, Jupiter Research, Ovum and Yankee Group.
Table of Contents :
TRANSFORMATION IN ANALYST INFLUENCE
IT research and advisory industry overview
Drivers Of Change
ICT maturity
Convergence
THE ANALYST LANDSCAPE
The strength of brand
Analyst firms strengths and weaknesses
Analyst Firms
By Topic
Area
List of Figures :
Figure 1 The Individual Analyst vs Company Brand Strengths And Weaknesses
Figure 2.1 Aberdeen Group
Figure 2.2 AMR Research Figure
2.3 Forrester Figure
2.4 Gartner Figure
2.5 IDC Figure
2.6 Jupiter Figure
2.7 Ovum Figure
2.8 Yankee Group
Additional Material
Contact Details
Methodology
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