Dr. Kilic presented her finding to other surgeons who use Intacs and who were attending the annual meeting of the American Academy of Ophthalmology (AAO) in October in San Francisco.
Also at the AAO meeting, surgical pearls were presented on the use of AlphaSphere Orbital Implants. Wendy Lee, M.D., from Bascom Palmer in Miami, FL, and Parag Ghandi, M.D., from Duke Eye Center of Winston Salem, NC, are among the handful of surgeons in the world to have implanted the all-new device. Unlike previous implants, the AlphaSphere is suture-ready, meaning the surgeon can place it in the orbit without any pre-surgical preparation, such as wrapping, and suture directly into the anterior surface where biointegration of the muscles occurs. Both surgeons reported having no complications with the implant in their surgeries.
Addition Technology also hosted a gathering of surgeons and insurance coordinators at the AAO meeting to collaborate on new approaches to insurance reimbursement for Intacs implants. “Although there is no magic bullet, insurance doesn’t have to be a mystery. With keratoconus, we’ve found medical directors at most carriers to be intelligent and reasonable once they understand the overwhelming evidence and cost-effective value of the Intacs treatment versus performing a later stage corneal transplant,”
To help surgeons grow their Intacs business, Addition Technology introduced surgeons and their practice-marketing directors to new practice growth initiative focused on optometric networking. “Our version of the Optometric Networking Program yielded four surgeries and several referrals immediately following our event,” said Bradley Bowman, M.D., of Cornea Associates Of Texas, Dallas, TX.
Addition Technology’s new HD Physician Network provides practices with videos, clinical pearls, insurance tutorials, audiocasts and marketing materials.
“We are enthusiastic about what the future of Addition Technology continues to deliver to patients, practices and corneal science,” said William Flynn, Addition Technology’s CEO.
