Extra Smart Interiors
Apus has never really followed the rules with this project, and has done things differently. Initially only marketing to the Thai Domestic market, then in July despite the economic downturn created a very innovative marketing campaign via print media, billboards and social networking sites, as well as their website which has been overhauled no less than 3 times in the last 6 months.
Now they have launched some very interesting package promotions, so we sat down with Marketing Director Jason Payne to find out more about ”Extra Smart”
Jason explained “EXTRA Smart are our new interior packages, we have looked at the market and most projects in a similar price range offer the standard, kitchen A/C and luxury bathrooms, tiled floors and painted cement rendered walls, we have decided to take things a lot further. Our rooms will be finished to a standard not normally seen in this price range. Units will be finished with Silk, Mirror and Glass wall coverings, built in and walk in wardrobes, Thai Silk Feature Headboards in the bedrooms with wall mounted side tables. Units will also have Smart Key Entry, Automated LED lighting systems, touch pad light switches” Jason advised that prices would be THB 62000SQM for the ground floors scaling to just THB 68000SQM for prime 7th Floor units.
Interestingly Apus is very open when it comes to room options.
“We are happy to work with potential purchasers to assist making the decision process as easy as possible for them, should they want a full furniture package we will cost a package to their needs, if when viewing our showrooms a client expresses a preference not to have our full interior design package and just take a basic room (similar to other projects) then we will adjust the unit price accordingly, if a client would like a basic shell and finish to their needs we will be happy to accommodate. Our pricelists are a guide and a starting point in the negotiation process, what we are trying to achieve with this flexible approach is to take away the” How much per SQM” and “How much will you discount “So many times a customer views a showroom takes a pricelist and that’s it, they have no real idea of what options are available to them, or what they actually get for the price, which in some cases can be a surprise once the unit has been completed. We want clients to, view our showroom, construction progress and prices but just as important tell us their wants or needs, if after the presentation by our sales staff there are still things that a client wishes to discuss, they can contact me direct where I will be happy to tailor make a room package specific to their needs. Every client is different and so can our room packages and options. That’s what EXTRA Smart is”
For a site visit or further information Apus showrooms are open daily from 9.30am to 6pm. Contact www.apuscondo.com. marketing@
