CAP Brand Marketing to Establish Brand for UF Master of Science in Entrepreneurship Program

PR Log (Press Release) – Nov 05, 2009 – Roxanne Joffe,  president and founder of CAP Brand Marketing, announced her firm is working with the University of Florida’s Hough Graduate School of Business to create a brand for the Master of Science in Entrepreneurship (MSE) degree program. The MSE is a specialized one-year graduate program that focuses on honing entrepreneurial skills to prepare graduates for the rapidly changing face of business.

The University of Florida developed one of the nation's first master's programs in entrepreneurship. The Thomas S. Johnson Entrepreneurship Master's Program (MSE) is designed to encourage successful entrepreneurial and comprehensive education that connects business theory with real world application.

This unique program brings a new level of competence to its students, resulting in career enhancement and greater business success. A wide array of people with vastly different backgrounds and diverse needs will benefit significantly from this exciting program, including business development managers in medium to large corporations; owners of small and family businesses; prospective entrepreneurs inventors and product development specialists; angel investors or venture capitalists; and even professional practice heads such as lawyers, physicians, dentists, veterinarians, accountants and others.

“We are genuinely excited about this assignment because CAP has an affinity for entrepreneurial clients; we are entrepreneurs ourselves,” Joffe said. “Our approach to branding is not simply creating a flashy logo or writing a catchy positioning statement. We develop emotional connections between brands and their customers. We strive to build lasting value in the brand.”

“This will be a very rewarding assignment for us,” said Sam Stern, Joffe’s partner at the agency. “We call ourselves Brandtrepreneurs; that is, we attack a brand’s marketing and communication goals and problems from an entrepreneurial point of view. Working on this assignment for the MSE program at UF is a perfect fit for us philosophically and an honor for our company.
   
About UF
The University of Florida (UF) is a major public, comprehensive, land-grant, research university. Florida’s oldest, largest and most comprehensive university, UF is among the nation's most academically diverse public universities. UF has a long history of established programs in international education, research and service. It is one of only 17 public land-grant universities that belong to the Association of American Universities.

About CAP
CAP is a multidiscipline, award-winning Brand Marketing and Public Relations firm that uses proprietary branding and marketing initiatives to maximize brand equity from an entrepreneurial point of view. Clients include Hyatt Vacation ownership, HealthTrust, Gallina Companies, Sarasota and Manatee County Economic Development Corporations, The Patterson Foundation, Voalté, ollo Extra Virgin olive oil and Sarasota Tomorrow. For more information, visit www.capbrandmarketing.com or call 941.953.9191.