According to a new study, mobile marketing budgets are going to increase dramatically over the next year. 31% of New Jersey marketing companies anticipate a budget between $100,000 and $250,000 on mobile marketing in 2010, compared to only 22% of New Jersey marketing ccompanies a year ago.
About 13% of New Jersey's best ad agencies plan to spend from $250,000 to $500,000, up from 4% of New Jersey's ad agencies in 2009. More than 15% will have a budget of more than $1 million for mobile marketing campaigns, compared to only 11% a year earlier. 23% are budgeting less than $100,000 and 10% don't even know how much they are going to spend on mobile marketing.
The study also showed that 60% of full service ad agencies that aren't doing mobile marketing yet plan on buying mobile marketing in 2010.
30% of best ad agencies say that mobile marketing has become an integral part of the advertising media mix. Among full service ad agencies that have run mobile marketing campaigns, 78% said that they met campaign goals, while 80% said that they developed internal resources to support mobile efforts.
The proliferation of Google Android-based devices, such as smartphones, should help full service ad agencies, such as a retail advertising agency, an automotive ad agency, or a public relations agency more easily run campaigns across different smartphones.
