Syncrony is a Gauteng-based provider of Web design and content management services.
The company utilised its web design division, resources, expertise and knowledge of this burgeoning and ultra-competitive marketplace to revise and redirect Starpak’s online strategy.
“Our client’s previous website was difficult to navigate and had not been constructed to globally recognised and accepted standards. Furthermore it was designed and maintained by developers who did not spend sufficient time with Starpak in order to gain a clear understanding of how their business and sales acquisition processes worked,” said Howard Rybko, CEO at Syncrony.
Starpak has a worldwide installed base of over 80,000 machines in 25 countries. The company’s online presence is a critical part of its operations and represents the frontline of its communication and market engagement strategy.
In addition to basic information, critical company data and details on products, services and industry news, the website also offers visitors a closer inspection of innovative technology and expanding product ranges that are relevant to a variety of industries and sectors.
“It goes without saying that online presence is critical to any credible modern business. In keeping with our proactive approach to operations management and utilization of resources, we sought to partner with- and outsource the effective refurbishment and enhancement of our website to a service provider with a proven track record that understood our business and what we are trying to achieve,” says Warren Smith, Sales & Marketing Manager at Starpak.
Syncrony, with over ten years experience in website development, has delivered and we expect a substantial return on our investment said Smith.
Management at Starpak describe the new website as “more reflective of the innovative, entrepreneurial approach and style that epitomises the company”, with a fresh look & feel, with full reliable support and effective functionality.
The revised Starpak website is also far easier to navigate, demonstrates the progress of the company and its growth within this industry says Rybko.
“We are very pleased to be in a position in which we are able to show the immediate value of a sound investment in skills sets and market experience when it comes to website enhancement and functionality. Essentially most operators today realise that the website is far more than an information portal and a window to the company, it is a fundamental and critical component of modern business management and strategy,” he adds.
For more information, go to http://www.syncrony.com
