“Local Online” is the Next Frontier for Retailers to Keep Their Local Customers

PR Log (Press Release) – Nov 04, 2009 – The battle for retail dollars has never been more heated as merchants face competition from local and online stores. Many retailers have attempted to meet the challenge by providing online ordering with in-store pickup but this does not address the best part of online convenience, never leaving the comfort of your home.

One fast-growing retailer in Portland, OR is launching a hybrid that they hope will deliver the best of both worlds. Daddies Board Shop’s “Local Online Service” will guarantee same day delivery in the Portland/Vancouver Metro area, where the family-owned retail store is located. This service will bring a unique retail experience to local customers at less than half the price of typical next day UPS® or FedEx® delivery.

“Delivery, even from local stores, is a lot easier for many people than driving around town to get their holiday shopping done, especially for those in the suburbs.” says owner Melanie Loveland. Gone are the days of battling traffic from across town to make it to this specialty store. Daddies launched the service in October and plans on expanding the available days as interest grows. “Not many retails stores are offering this kind of same day local delivery service and we think it will really catch on with our customers all over the Metro area.” predicts Loveland, “It has all the convenience of shopping online with the immediacy of shopping locally.”

Using the service is as easy as placing an online order. Portland/Vancouver Metro Next Day Delivery is available as a shipping option and Same Day Delivery is setup with a phone call into Daddies. The staff will confirm the items are in stock and get the order rolling for speedy delivery by Senvoy® on-demand delivery services. Daddies Board Shop’s owner expects this service to appear across many retail sectors as stores are increasingly set-up for online shipping and in-store business. Loveland sums up the retailer’s motivation, “With the introduction of this service our existing shipping infrastructure is going to dovetail with our in-store business and really provide a local competitive edge.”