Photos and Videos Upgraded for Daytona Beach Real Estate Marketing

PRLog (Press Release) - Nov 04, 2009 -
Daytona Beach Realtor(r) Lynn Byrne (http://www.lynnbyrne.com) is upping the ante for the marketing of homes and condos in the area. She has recently upgraded to professional quality photography and high-end video for presentation of her client's homes and condos for sale.

"It takes a lot more work, but it's worth," she said recently. In the days when print advertising was the dominant medium, those adds could cost up to $1,000 to present properties to buyers. Now, when the internet is the primary medium, she invests in high-quality presentation to make her listings stand out.

The most recent example of photography and video can be seen at http://www.lynnbyrne.com/condo-daytona-beach-mediterranea.... The video was shot using an Olympus DSLR camera with a wide angle lens. The wide angle lens is important to capture more of the room details and give a sense of the size and beauty of the setting.

The higher-end camera allows for better exposure and more vibrant colors that display better on the web. The images are then edited in Adobe Photoshop(r) and the web page is created using Adobe Dreamweaver(r).

Using Photoshop(r) and Dreamweaver(r) allows for precise positioning of photos and video and provides the capability of slideshows rather than static pictures.

"The quality of the photos can be a big plus for any property," Byrne said. "When people are looking at hundreds of properties, you want yours to stand out, and high quality photography makes that possible."

Where the listings are presented is also critical. Byrne pays to have her listings displayed prominently on sites like realtor.com. She also makes sure that the information published to the local Multiple Listing Service (MLS) is descriptive, with the 12 best photos included. Many real estate agents are not taking the steps necessary to present listings in the best way possible.

The information from the local MLS is pulled into other services like realtor.com, Zillow and Trulia. The information for a seller's home will only be as attractive as it was made in the MLS. "That's one of the reasons I contract for the enhanced listings. It gives me more flexibility to create more impact," said Byrne.

While many real estate professionals are cutting back on marketing efforts because of slow sales and the state of the economy, Lynn Byrne is upping the ante with more aggressive and higher quality marketing.