Amaravati Announces Official Launch Of Beauty & Wellness Enhancing Line

PR Log (Press Release) – Nov 04, 2009 – Toronto, Ontario – Amaravati, a new line of aromatherapy-based, organic health and beauty enhancing products, announces its official launch. Meaning “full of ambrosia” in Hindi – ambrosia, known for being fragrant and the drink or food of the gods seeking immortality in ancient times - Amaravati captures the beauty of divine wellness.

Sharing the same benefits of ambrosia, Amaravati’s product line focuses on anti-aging and enhancing the skin’s vitality and longevity – not to mention personal wellbeing with its aromatherapy-based scents. Over 70% organic in content, and fragranced with 100% therapeutic grade essential oils, Amaravati is a product for the mind, body and soul.

Each product is specially designed by founder Lise Lapierre, a homeopathic practitioner and certified Aromatherapist. Carefully selecting exotic essences and botanical ingredients from around the world, each of the sixteen new products host a unique blend of nature’s best beauty enhancers: Rooibos tea extracts, shea and cocoa butters from Africa; turmeric and sandalwood from India; and green tea extract and ylang ylang from Asia – just to mention a few.

Free of chemically driven ingredients such as: petroleum, petrolatum, mineral oil, phthalates, parabens, sulfates, artificial fragrance or artificial colour, founder Lise Lapierre contends, “What we put onto our body is just as important as what we put into our body. Our aromatherapy-based products promote health and
well-being, without the unknown, and sometimes long-term risks or side effects many chemically-based products pose.”

Amaravati also does not test on animals and partners only with suppliers who own and operate environmentally friendly facilities. Available online, the company’s next steps are to secure retail partnerships across Canada.

About Lise Lapierre:

Lise Lapierre, a homeopathic practitioner and certified aromatherapist, founded Amaravati in June 2007. Inspired by scent, and intent on developing a unique collection of organic, aromatherapy-based health and beauty enhancing products, Lise is dedicated to the continuous study, experimentation and use of natural and environmentally benign ingredients in the Amaravati line.

Amaravati Enterprises Inc. is headquartered in Toronto, ON. For more information, visit www.amaravati.ca or call 416-222-2112.