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Chapel Hill, N.C. – Jennings president and chief executive officer, Dan Dunlop, was the featured speaker today at the Small Business Roundtable of the Chapel Hill-Carrboro Chamber of Commerce. The Chamber’s Roundtables are non-competitive forums of business owners and managers who meet monthly to discuss a variety of business issues and concerns.
Dunlop addressed methods for effectively marketing a business during a recession. Attendees learned about high-impact, low-cost tactics for keeping their business visible to customers during a recession, including the use of public relations and social media. Consumer engagement was a major theme throughout the talk. Dunlop also provided tips on media planning and ways to avoid fragmenting an advertising budget.
About Jennings
Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com.
Photo:
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