Straightline Strategies, the leader in outsourced sales, marketing and business development, announced today it will offer outsourced technical pre-sales resources for B2B technology vendors.
"VirtualSE™" is designed for technology vendors that need the benefits of experienced sales engineers (SE) without the commitment of a full-time resource.
"The SE fulfills a critical role in the technology sale process." explained Brian Berlin, Straightline President. "When there's no SE, sales reps will lean on other engineering resources for deal support, pulling these leaders off critical tasks. Yet without deal support, a sale may be jeopardized."
Berlin says the value of outsourcing an SE resource is clear to companies that need an authoritative technical resource but may not be in a position to hire one full time. The economic environment has forced technology vendors to forego hiring an SE, while others have lost SE resources due to reductions in force.
"There are a lot of talented pre-sales engineers in the market today," contends Berlin, "who can fulfill the SE role on a short-term or as needed basis for vendors. "The availability of experienced, mature and talented people has created the perfect opportunity for outsourcing."
VirtualSE™ is available on a short- or long-term contract basis. Fees are determined by the scope of work and the number of SE resources required. Straightline also plans to offer the VirtualSE™ as a subscription service, or "SEaaS".
"Our clients have discovered the value of outsourcing other parts of their sales process to Straightline Strategies,"
Details about VirtualSE™ are available by calling Straightline Strategies toll free at (888) 858-4174 or sending an email to virtualse@slssinc.com.
