The Pert Group, a Hartford, CT based market research and consulting firm, recently launched its new corporate brand identity as the result of merger activity earlier this year.
"I am so pleased to announce the unveiling of our new brand identity as The Pert Group, the merger of PERT Survey Research, Market Directions and Pulsar Research and Consulting" said Dale Lersch, CEO of The Pert Group. "We have formed The Pert Group as a research-based consulting firm that brings clarity to business decision making and aids brand and marketing decisions in the areas of innovation, positioning and performance."
By leveraging fact-based evidence and integrating attitudinal and behavioral research, The Pert Group creates clear strategies for business growth based on market insights. The Pert Groups team of market-focused experts works closely with clients to consistently relate the research back to the client's overall goals and business strategy.
For more information about The Pert Group, its mission and staff, please visit the company's new website at www.thepertgroup.com.
