Earth Fare partnered with Boston Interactive to transform its web brand into a highly interactive, compelling, and engaging web community. The newly designed website accentuates the benefits of healthy eating and invites Earth Fare community members to share, comment, and become involved in the cause of healthy eating. This is a unique approach to the web as Earth Fare strives to educate and motivate their audience about healthy living and the role that natural and organic food plays in each of our lives. In addition to a highly stylized new design, the website provides some very useful features such as a personal Health Journey support program, an interactive events calendar, a healthy recipes database and more.
The redesigned website can be used in a multitude of ways all focused on healthy living. Users can learn about Earth Fare’s Food Philosophy, take The Boot Challenge (which teaches visitors about the unhealthy ingredients in non-natural foods), or sign up for “My Health Journey” which provides members with personalized meal ideas, grocery list suggestions, and coupons based upon their eating habits. The site also includes a robust calendar where visitors can see what events are going on at their local store such as cooking classes, children’s events, and educational seminars. Aside from the tremendous amount of valuable information, the visual design pushes the envelope on visitor engagement and creates a truly compelling sense of ‘place’.
“This truly is a company - and a website - that I feel very passionate about” said Chuck Murphy, Founder and CEO of Boston Interactive. “The challenge for the Earth Fare project was to organize an abundance of information in an intuitive, yet unconventional and immersive web experience, but it was inspiring to make that information come alive through the visual design.”
Dorothy Carlow, Communications Director for Earth Fare, is excited about the new site. She says, “Get on the health journey with us – live longer and feel better.” She adds, “Changing lives for the better is important to Earth Fare and our new website, which rewards healthy decisions, plays a large part in inspiring people.”
Earth Fare plans on evolving beyond this initial web release and already has plans for even more engaging and interactive experiences for their web community members.
About Earth Fare:
Earth Fare, founded in 1975, is an Asheville, North Carolina-based natural foods grocer. Since inception, it has grown into one of the largest natural foods retailer in the country. Earth Fare’s strict ingredient philosophy has earned them a loyal following. Today, Earth Fare continues to lead the healthy grocery movement, providing the best tasting local, natural and organic foods available.
About Boston Interactive - Boston Interactive is a web design, strategy and interactive marketing firm focused on creating exceptional websites that deliver tangible business results. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients, ranging from small startups to Fortune 500 corporations. With experience and expertise spanning numerous industries including healthcare, medical devices, biotech, high technology, food and beverage, and non-profit, Boston Interactive continuously brings to businesses its customized approach and award-winning interactive services. More information about Boston Interactive can be found at www.bostoninteractive.com.
Press Contact:
Boston Interactive
Victoria Marzilli
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www.bostoninteractive.com
