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"Simplicity for 50p More": Comments on the Launch of TalkTalk Pro

As TalkTalk launches their new 24Mb Pro broadband package, we comment on the fortune's of the UK's most popular budget internet service provider.

FOR IMMEDIATE RELEASE

PRLog (Press Release) - Nov 04, 2009 -
The UK's largest broadband TalkTalk today launched a new 'Pro' broadband package. The new deal offers customers 24Mb broadband with an unlimited usage allowance.

ChooseISP senior editor Julia Kukiewicz commented on the launch:

“With their new Pro package TalkTalk have essentially simplified their old system of ‘Boosts’ and stuck 50p onto their price.”

“TalkTalk’s current broadband package ‘Essentials’ – with an 80GB usage allowance and 24Mb speeds added on as boosts – would cost £14.49 a month, Pro costs £14.99 a month. 50p a month extra is hardly breaking the bank – especially given that ‘Pro’ users will be able to enjoy unlimited downloads – but for a brand striving to position themselves as the first choice for budget broadband it is a significant increase. ”

“With the launch of ‘Pro’ there is evidence that TalkTalk are getting serious about boosting broadband speeds for consumers, as opposed to just upping their advertised ‘up to’ speeds. Pro users will get a speed-boosting I-plate and microfilters with their broadband.”

“TalkTalk’s promotion for the launch of ‘Pro’ – a retro gaming contest to win a PSP – is perhaps another sign that the brand is moving away from its ‘budget’ image to woo gamers and other heavy broadband users.”

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Notes for Editors

- Broadband expert Julia Kukiewicz is a senior Editor and broadband analyst for Choose Ltd. Picture can be supplied on request.

- Chooseisp.co.uk was launched in June 2004 and is a free, UK-wide broadband comparison and advice service. We’re proud to be the only comparison site that provides full and independent reviews of each and every broadband package from the UK’s top 21 ISPs.

- Choose Ltd encompasses chooseisp.co.uk, choosemoney.co.uk and choosedvdrental.co.uk. Choose ltd is an ethically-driven company, committed to increasing consumer choice by providing unbiased, accurate and useful advice.

- If you would like to know more about Choose Ltd please do not hesitate to contact us.

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Contact Email:
***@chooseonline.co.uk Email Verified
Issued By:Choose Ltd
Country:United Kingdom
Industry:Internet, Telecom, Media
Tags:, , , 24mb, , , ,
Last Updated:Nov 04, 2009
Shortcut:http://prlog.org/10400547
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