The economic dry spell is not yet over and, according to some PR experts, now is the time to drive home the benefits of consistent, results-focused communication.
“There is no doubt that the current economic climate has forced businesses, across various sectors and industries, to review their marketing and public relations strategies. Whilst some operators have given in to the immediate instinct of reducing investment in these areas of commercial management, to curb costs and manage expense, others have realised the absolute necessity to embrace the need to maintain market presence by using public relations services strategically,”
Meaningful Web presence that adds value to the client represents the primary departure point for any credible PR services provider suggests Gloria Malan, PR Manager & Publicist at MicroZone Public Relations.
“Public relations and marketing firms have begun to adopt an aggressive approach to mobilising online resources as the frontline to effective engagement with the market,” says Malan.
In addition to the conventional requirement of ensuring an attractive, practical and noteworthy look and feel with the site, with relevant content, MicroZone Public Relations management underlined the importance of providing secure virtual room or assigned areas for exposure for the benefit of its expanding client base.
“We have partnered with an established service provider, Syncrony, to develop a powerful website that not only provides essential information, but also offers our clients the value of having specific, dedicated online presence on the site in the form of virtual press offices,” she adds. “An interactive, interesting and dynamic online presence separates those in the know from those who do not in this competitive corporate communications market space.”
Syncrony has constructed the MicroZone Public Relations website (www.micro-zone.co.za)
According to Howard Rybko, Director at Syncrony, the system incorporates SQL Server 2008 and Visual Studio 2008, and has over 450,000 live websites running on it with over 600,000 registered developers globally that work on it.
“Part of the reason for the success of this system is because it is based on proven and powerful infrastructure including effective Microsoft Platform tools. We believe this infrastructure is the most cost effective and most reliable means of establishing an interesting and dynamic online presence for this exceptional provider of public relations and marketing agency,” says Rybko.
For more information, go to http://www.syncrony.com
