Clothing has always been a thing that has been given a great importance by human beings. It displays the attitude that the people exhibit. Many brands have been existent in the clothing industry and a famous one among them is the Ed Hardy clothing brand.
History:
The brand got its name from the famous American tattoo artist Ed Hardy. He was a very famous tattoo artist and has published many books on tattooing techniques. But his tattooing turned into a brand by the efforts of a company called Christian Audiger. This company was a very famous and very powerful company in the field of clothing. They felt that it would be appropriate to create a brand called Ed Hardy and use Hardy's art as the main selling point for the brand. This venture had turned out to be a very successful one and Ed Hardy clothing is one of the most famous brands in the clothing industry.
Products:
The brand became very famous because it was worn by many famous celebrities like Madonna, Britney spears and also Sylvester Stallone. The brand has clothes for men, women, and kids. They have also diversified their business by having a lot of accessories to support their clothing business. for men they have a variety of products such as active wear, denim, outwear, swim trucks, sweaters, t shirts, tops etc. the accessories include things such as belts, caps, scarves, shoes, socks, jeweler, sunglasses, ties and even wallets. For women the brand has apparels such as active war, bottoms, denim, hoodies, intimates, t shirts and tanks.
Reasons for the brand's popularity:
People started liking the brand because of the art work that the brand products had on them. People felt that they could express themselves very well by wearing the brand. They felt that they were able to standout from the crowd if they wore Ed Hardy's collection of dresses. It did work and very soon it became very famous among the youngsters of USA. The thing to be considered is that the product attracted both male and female customers. It was a huge attraction because it enabled people to exhibit tattoos without having to tattoo their body.
The art works is a unique combination of American and Japanese cultures. The unique selling proposition (USP) of the brand is the way in which the company has used the art works of Ed Hardy. They are a master piece in their own way and have helped the brand to reach n iconic status in the clothing industry.
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