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PR Log (Press Release) –
Nov 04, 2009 – In the past few years the Wills Lifestyle Fashion Week has completely changed the scenario of the Indian Fashion Industry. Now designers as well as the models consider it as a privilege to be a part of this prestigious fashion show called Wills Lifestyle Fashion Week.
Abdul Halder Halder’s focus was on the wedding trousseau collection where the garments were designed for both men and women. The men’s collection included suits which had a fine cut, were classy and elegant to give a perfect look. The fabrics used for the men’s wardrobe are Italian such as Martinelli, Versace and Zegna. For the women’s collection Abdul played around with polkis, kundans and Swarovski to render the perfect bridal look. The collection included lehngas, achkans, suits, shararas that were typical bridal wearing – heavy with lots of embroidery work. The highlight of the show was the drapes of sarees that were inspired from different states of India. Hemant & Nandita Hemant and Nandita introduced their resort wear line that will bring alive the beachy, airy, flowy feeling. The collection reflected the designers’ bright and upbeat sensibility. Their designs were hip, modern and had a dramatic appeal. The line comprised of kaftans, dresses and gowns. Hemant & Nandita like to incorporate traditional Indian embroidery crafts like dabka and zardozi. The result was amazing. Their collection was influenced by all things summery -- prints with big flowers, butterfly, colourful smoke, airy frills and floral hand paints. Gunjan & Rahul In a collection that was loosely inspired by the 20’s, Gunjan & Rahul, celebrated the freedom in expression that the era brought and changed the way we looked at “change” forever. The spring 2010 collection by Gunjan & Rahul was an expression of free flowing silhouettes that suddenly take to the body shape with ease. Lengths varying from short to floor touching long, shaped to fitted, the line attempts to transcend between “the Sunday lunch” day wear to a “sit down” evening wear. Shantanu Goenka Inspired by this fashionably controversial event, the collection is royally Ascot with a strong British contemporary feel. Dainty bows, flattering waist and empire lines, balloon and bubble hems, asymmetrical pleats and trails, flowy and structured, volumed yet defined, baby doll dresses, feathered skirts, engineered corsets and the authentic crinoline borders that added to the delicate volume would partly describe some of the details. Maintaining the earlier colour code that ranged from snowy whites, ivory, ecru, charcoal and ebony, there were also liberal flushes of peaches, blush pinks, salmons and pale corals to give a softer and more feminine look. Floral prints were combined with classic English tablecloth plaids and houndstooth patterns, 3-dimensional textures in the form of laser cut and handcrafted silk flowers and appliqué dominated the collection along with fine embroideries, fancy sequins application and shimmering Swarovski crystals and pearls. Nida Mahmood Nida's spring-summer 2010 collection was inspired from the melodrama of Bollywood from the 70s and 80s with a riot of colours such as red, grass green, indigo blue, aubergine, orange, yellow, coming alive. Though the designs were taken from the poster art of yester years, it had a modern look to it. The fabrics used were matka silks, crepes, silk georgettes, etc. # # # Buzzintown is an entertainment portal covering current events or upcoming events in 19 cities of India. Events like food festivals, music concerts, nightlife, plays, theater, restaurants, exhibitions, workshops, movies reviews, business events,etc. http://www.buzzintown.com/ To embed this press release, copy and paste the following HTML code into your webpage-
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