The morning will begin with a networking breakfast, leading presentations from executives recognized for their leadership in interactive marketing. The agenda:
7:30 am - 9:00 am Registration and networking continental breakfast
9:00 am - 9:50 am Real Strategies - Real Results | Client Case Studies - Kelly Cutler, CEO, Marcel Media
10:00 am - 11:00 am Best Practices for Online Video - Kari Walles, Account Executive for Online Video & Display, YouTube
11:00 am - Noon The Value of Social Media - Understanding Customer Behavior - Tom O'Brien, Co-founder & Chief Marketing Officer, MotiveQuest
After attending the half-day seminar, participants will be able to identify how social media translates into web success, how to maximize online video and tips for optimization, and gain valuable insight from business owners who have seen web strategies improve their bottom line.
Marcel Media's co-founder and CEO, Kelly Cutler, will begin the morning with Real Strategies - Real Results: Client Case Studies. Sharing some key lessons learned from supporting high profile organizations within several different industries, this session will offer real client challenges and solutions that participants can apply to their own situations. Under Ms. Cutler's leadership, Marcel Media has earned its placement among Inc. 5000's fastest growing private companies, two years running. The firm is a 2009 national Stevie Award Finalist, a three-time Summit International Award winner, and is a Google Analytics/Website Optimizer Authorized Consultant.
As the day's host, Ms. Cutler stated, "This year we wanted to offer real, actionable steps that website owners and online marketing professionals can use to push their online strategy to the next level. Using real client stories as the basis for learning, we'll share the key strategies and action-oriented processes used to achieve online marketing goals. It's our mission to provide participants with key takeaways from each presentation to apply in their own organizations."
Following Ms. Cutler's workshop, YouTube's Kari Walles will furnish Best Practices for Online Video. As the Account Executive for Online Video and Display, Ms. Walles joined the YouTube team in June of 2007, and has served as an expert panelist for such leading industry organizations as the Online Marketing and Management Association (OMMA), the Chicago Interactive Marketing Association, the Online Publishers Association, and the Interactive Advertising Bureau.
Tom O'Brien, co-founder and Chief Marketing Officer of MotiveQuest LLC, will provide the final presentation with The Value of Social Media - Understanding Customer Behavior. Responsible for sales, marketing and business development at MotiveQuest, Tom has spearheaded projects for high profile clients and brands including: General Mills, PepsiCo, Toyota, Microsoft, Palm, McDonald's, and many others.
To register for the 4th Annual Educational Seminar: Web Strategies That Really Work, visit marcelmedia.com/
