PRLog - Nov. 3, 2009 - LOS ANGELES -- The current recession has seemingly created a difficult year for local businesses, and the limited cashflow and resources have compelled many businesses to reduce certain expenditures and to find other ways to atttract consumers. However, customers are increasingly looking for local businesses, and therefore taking initiative to create techniques to advertise locally is crucial for reviving business and staying afloat amid the economical downturn. For example, small business owners in Hawthorne have banded together to urge consumers to spend their money closer to home, and many small business owners have stated that these buy-local efforts have helped to insulate them from experiencing the worst of the recession. Spending at local Hawthorne businesses, rather than at chain stores or online, helps the local economies because those firms are more likely to buy from local suppliers and hire local service providers for needs such as accounting.
The success of local campaigns typically relies on three key elements. The first step is to educate consumers about the value of independent businesses in the community. Next, these campaigns give independent business owners a voice in the government and media. Lastly, the campaigns promote shopping at these businesses through advertising. The last factor is key to the success of increasing the customer base of a business. One method is to advertise locally. Local advertising is still powerful because it is focused on the community and has a higher customer conversion rate. In other words, it is well-targeted and is still the strongest way to brand your business. In addition, it is wise to advertise to those who are nearby and ready to convert as new customers or just to remind your loyal customers that you are still in the market.
One of the most efficient way of advertising to a targeted local audience is through direct mail. Mass advertising such as TV, print, and radio can be expensive and is not always an option for small businesses. However, direct mail can focus on a smaller group of individuals who are more likely to respond to your offer, giving you more bang for your buck. Direct mailing is also easy and cost effective, measurable, flexible, and can reach a large audience. You don’t need a big budget to advertise with the mail, and with the help of direct mail experts such as Avalon Communications in Hawthorne, you can easily have your mail designed to your liking. Avalon Communications offers personalized direct mail, fulfillment and marketing services to help corporations reduce costs, increase revenue, reduce cycle time, and build loyalty. Whether your goal is to reinforce your customer’s loyalty, promote new products, increase sales or attract new prospects, direct mail can be the most measurable, precise and cost-effective solution to reach your audience. With the recession, focus on your local market and how to increase local consumer consumption.
You cannot afford to spend your advertising dollars on programs that are not trackable and are not delivering results. Contact Avalon Communications in Hawthorne, CA to request a quote and start building a successful advertisement and direct mailing campaign today!
Call (310) 644-7777, or visit http://www.avalon-
# # #
About Avalon Communications: