Novoceram world at Cersaie 2009

PR Log (Press Release) – Nov 03, 2009 – An audacious concept designed thinking of a surrealistic oasis, inhabited by a gentle spirit, who decided to live dipped in nature in order to rediscover his most authentic dimension. Real logs, coming from replanted crops, alternate and blend with trunks covered with vintage clothing  fabrics that remind the style of furniture coming from flea markets in the ecological spirit of recycle and reuse, always respecting Novoceram  fittings fil rouge: the Charme.

"The route, which runs through the stand, leads to the discovery of the world Novoceram through a series of rooms full of surprises” - explains Francesco Catalano, author of the project.

A vintage lounge with a knitting corner full of soft wool presents the first new Novoceram collection: Perlage, porcelain stoneware inspired to Galuchat, the fine leather used by cabinetmakers during the Art Deco period.

A fabulous swing flutters in the centre of a wall dominated by the golden tones of the exclusive Très Jouy by Novoceram Art,  inspired by the long tradition of Toile de Jouy as wallpaper.

A path tiled with Origine, accompanies to the discovery of the other rooms of the project, among antique mirrors and curious abat jour, to the green island that is the heart of the stand, where the charm of the surfaces of the past that inspire the collection Elixir is showed together with Florilège, a ceramic coating inspired by hand-painted Chinese wallpaper, animated by large peonies and oriental birds.

The living room concludes the discovery of the world Novoceram with a wall covered by the precious collection of koi carp Aquarium.