Gerry DeBiasi, Chairman of American Pacesetters commented: “We have worked with IQR as an outsourcing partner for over a year now and have been very impressed with their commitment to the customer and commitment to quality. In addition to providing offshore capabilities, they bring to our combined company key capabilities that will allow us to offer our customers more of a ‘total solution’ to their BPO needs.”
Frank Royal, President of American Pacesetters said: “This strategic move will satisfy our clients’ requirements to continue to reduce cost in a tight economic environment. The current economy is driving clients to be more cost affective by utilizing a combination of on and off-shore outsourced operations.”
IQR is an Indian based business processing outsourcer (BPO) with offices in Gurgaon India. IQR support includes the trade publishing industry with telemarketing, email services, online forms and websites, and other outsourced audience development activities and provides market research and telesales to a variety of other customers.
The acquisition of IQR’s resources & business continues the expansion of iPacesetters marketing solutions activities. Companies are increasingly shifting from internal support to outsourcing both on and off-shore and iPacesetters will now offer a combination of teleservices/
Manshu Singh, CEO of IQR said, “Joining forces with American pacesetters is a great move for us, I am confident that with this partnership we’ll have the flexibility & resources needed to offer a more comprehensive solution to our clients & realize the full potential of our service offerings. It is really exciting to imagine how our combined expertise can help us share our ideas and grow from strength to strength”.
In order to maintain continuity and build on the strengths of both organizations, Manshu will continue managing the Indian operations reporting to Royal.
American Pacesetters has been in business for 27 years, serving clients in the trade publication industry. American Pacesetters is currently focused on providing publishers of controlled circulation publications with telephone-based subscriber requalification and acquisition services. In its history, they have successfully completed over 1,000 campaigns and qualified over 10 million subscribers. The company has offices in Mesa, Arizona and Gurgaon, India.
The company will continue to build on its trade publication work and add new verticals with aggressive marketing and acquisition plans in the coming weeks and months under the leadership of De Biasi and Royal
