Schorr Creative Solutions, Inc.
Los Angeles, CA - New Media, it’s all the buzz right now. Everyone is talking about bombarding the consumer or viewer will all sorts of new and innovative media outlets. The concept of "Content is King" gets lost all too often in the race to innovate the delivery mechanism. Companies hurry to market with the latest and greatest of tools and techniques to show off whatever content their pushing. The problem is "what does the consumer really want anyway"?
So there you have it.. We have all these innovative online, mobile, terrestrial, and satellite delivery mechanisms to get content in front of the consumer. But, nobody is talking to the consumer and asking them what they want, how they want it, and will they even use it once they get it. Online research is great, surveys are great, giant global quantitative research studies are great, but none of these research tools and techniques actually TALK to the consumer.
Schorr Creative Solutions, Inc., is the firm that TALKS to and LISTENS to the consumer. Using both traditional focus groups, small "buddy groups", infield observational and intercepts, interactive dial testing, and one-on-one in-depth interviews, Schorr Creative Solutions uncovers the truth and insights that drive consumers. "It's all about Attitudes, Perceptions, and Beliefs of the target market, and unless you sit down and talk with them, you’re missing half the story" says Romy Schorr, Co-Founder and "Goddess of Imagination"
So yes, using Focus Groups as a marketing research tool is still an outstanding and highly effective tool in the struggle to determine new media usage and perceptions. The Focus Group is alive and well and still one of the best research tools available to obtain deep, rich, and actionable research data.
