The DSWA Announces Collaboration With “The Skinny On (TM)” Book Series

PR Log (Press Release) – Nov 03, 2009 – The Direct Selling Women’s Alliance (DSWA) announces a new collaborative effort with Rand Publishing, publisher of The Skinny On™ series .  The newest edition to the series, The Skinny on Direct Sales was developed to address the rapidly growing direct selling profession and bring together vast years of combined experience through contributing Direct Sales professionals and organizations, such as the DSWA."
Millions of people enter the Direct Sales world everyday. Many do not make it past the first 100 days. The Skinny on Direct Sales is an invaluable resource for direct sales professionals, those that are either embarking on their direct sales career, or those who have entered this exciting world and need a little motivation. Through this difficult economy, the direct selling profession has seen a jump in entrepreneurs who want a source of income that is dependent primarily on their own efforts and  flexible schedule. The Skinny on Direct Sales will help professionals create a 100 day plan of success. It outlines the pitfalls that other direct sales professionals have overcome. It serves as a great motivator and advises on good selling skills and how to overcome fear. The book concludes with ten practical tips which these professionals should follow to ensure a long and healthy career in direct sales.

The Direct Selling Women's Alliance (DSWA) is a global organization, dedicated to uniting direct sellers throughout the world who share a common desire of achieving personal and financial success. A fun and welcoming environment, the DSWA is the direct sellers’ source for the latest information, resources, networking and support. The DSWA empowers women and men in the direct selling profession to achieve maximum results.
First launched in 2008 by acclaimed author, attorney and motivational speaker ,Jim Randel, The Skinny On (TM) series is designed to provide time-starved and information-overloaded readers with "the skinny on life's most important lessons."

"Told through an engaging story-line and easily read in about an hour, each
Skinny On (TM) subject is explored through the lives of ordinary people -
normal in all respects but one: they happen to be stick people."  
“We are pleased and excited to have contributed to such an innovative and resourceful book.  We believe that this book will serve as an important tool for laying the groundwork for a successful direct selling career", said Nicki Keohohou, CEO of the Direct Selling Women’s Alliance.

For more information about, The Skinny on Direct Sales go to www.dswa.org/skinnybook.asp