Temporary Marketing Staff can help with Social Media Campaigns

Nov. 3, 2009 - PRLog -- Social Media is proving to become an essential tool in marketing to the youth market. The article below flags up the benefits of having expert advice in social media marketing techniques. Brand Recruitment offer temporary marketing staff who offer a variety of marketing skills. If you are keen to find out more or discover how a marketing temp can help you launch an all-important social media marketing campaign, please go to www.brandrecruitment.co.uk.

When adidas rolled out the Urban Art Guide – an iPhone app that allows mobile users to put together their own tour of graffiti and other urban art in their area – earlier this year, they became one of the latest big brands to pick up on the possibilities of using mobile marketing to target that ever-elusive youth audience.
With smartphones fast becoming something of a must-have accessory among the young demographic, it’s no surprise that adidas chose an app to tap into this market. But mobiles in general are an especially useful marketing tool because almost all young people own them, and use them on a daily basis for a range of activities. These activities aren’t just limited to texting and calling either, so clever marketers might make use of say, the camera, Net browsing, or video facilities of the mobile to appeal to the youth.
“Obviously video suits the mobile experience nicely, with its easy consumption and possibility of social sharing,” says Luke Mitchell, md of Reach Students, a UK-based digital communications consultancy. “I would consider very carefully how you can get involved and be useful in the apps and services that young people are using on their phones.”
“Being in daily contact with large numbers of students on Facebook, we have seen a big rise in their use of phones to communicate through the site,” Mitchell continues. “Many of them are mainly updating and messaging via phone apps and using their computers less regularly, which clearly impacts the marketing environment.”
But while being in touch with youth reactions to changing technologies is obviously a wise idea for marketers, there’s something to be said for learning a bit more about that target audience first.
“Don’t expect all youth to be early adopters and ready to break products into the mainstream on your behalf,” says Mitchell. “When the iPhone first came out we found that many young people were cautious of the hype and in no rush to get one. Now though, they are embracing it. Tech early adopters pushed the iPhone, and only a small proportion of youth can be truly labelled that.
“Also be aware that young people are highly protective over their phones, much more so than they are of their computers,” he adds. “They are often more wary of installing apps and giving access beyond their private network.”
To view this article and other great pieces on branded entertainment, please go to http://brand-e.biz/marketing-to-youth-via-mobile_4504.html
To find out more about temporary marketing staff and how they can help with social media campaigns, please go to http://www.brandrecruitment.co.uk/index or contact the agency.

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Brand are the only specialist PR and Marketing recruitment agency in the Eastern Region. With the widest variety of marketing jobs in the area, we work with clients ranging from boutique marketing agencies to global FMCG giants.