Relaunch SEBEASTIAN Professional by HAGEN INVENT
The Duesseldorf experts for live communication staged a perfectly styled event in October in a former underground railway station in Berlin. On behalf of their client Wella AG, the event marketing agency HAGEN INVENT carried out the relaunch of the premium haircare brand Sebastian Professional.
More than 750 top hair stylists from Germany, Austria and Switzerland were invited to attend the exclusive event in the former underground Metro station U3, located underneath Potsdamer Platz in Berlin. HAGEN INVENT gave the Sebastian brand, whose hair-styling concept stands for unbounded creativity, self-confidence and audacity, the professional support necessary to present the brand and the new product line to the international circle of haircare professionals attending the event. The experts for live communication converted the event concept into an inspiring experience in one of Berlin’s trendiest locations.
Both the client and their invited guests, as well as celebrity hair artistes specially flown in from the USA, were unanimous in complimenting HAGEN INVENT on the night: „The best location we have ever seen for a Sebastian party!“
Photo:
http://www.prlog.org/
