Scope
*Detailed analysis of the channels within home delivery including store based, e-retail, mail order and TV shopping.
*Thorough examination of the key characteristics of home delivery shoppers including demographic profile and motivation for using home delivery.
*Analysis of nine retail sectors including clothing & footwear, electricals, food & grocery, furniture & floorcoverings and music & video.
*Overview and competitive assessment of leading logistics and fulfilment operators.
Highlights
We predict that the home delivery market will decline by 2.0% in 2009. This is largely due to a substantial decline in sales through the store-based channel, with items in the electricals and furniture & floorcoverings sectors badly impacted by the recession.
Sales via the internet will overtake store-based sales as the largest component of home delivery in 2009. While sales growth is slowing, at 12.0% it will outstrip the only other home delivery channel in positive ground TV shopping.
Amazon has increased its lead over eBay, as the retailer most used for home delivery. 24.3% of home delivery shoppers mentioned it compared with 18.6% in the previous year almost four times that of eBay
Reasons to Purchase
*Understand how the home delivery customer is changing and adapt strategies to reflect this.
*Use consumer data on home delivery usage to identify which sectors offer the most growth potential.
*Identify the key issues for both retailers and operators within the home delivery market and develop strategies to overcome these challenges.
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