Secret Ingredient Marketing introduces a new flavor of innovation to the food & beverage world.

Nov. 4, 2009 - PRLog -- Silicon Valley innovation expert Cliff Jue has teamed up with food & beverage specialists Secret Ingredient Marketing (SIM) to expand their insight-based innovation methodology (D.I.N.E.™) beyond SIM's existing strength in food innovation, brand development and marketing communications.

The collaboration with Mr. Jue adds a wealth of experience in product innovation, restaurant systems design, functional packaging and consumer experience design to Secret Ingredient Marketing existing strengths. This synergy allows SIM to address a broader range of innovation needs and offer more integrated solutions to its clients.

According to Secret Ingredient’s CEO David Hattenbach, this collaboration with Mr. Jue is rather unique. “While many companies are good at providing a culinary vision for their clients, we now have the capability to look at a brand’s image, its menu offering, the customer experience and its operations as a single system. The benefit of this new holistic innovation process is that it enables our clients to develop more innovative products & services and create more engaging brand experiences while insuring successful execution of both across the entire organization. “

Mr. Jue hails most recently from the famous innovation firm IDEO, based in Silicon Valley, where he maintained a 10+ year relationship with McDonald’s Corporation as part of his role in helping a wide range of other forward-thinking companies like Apple and Proctor & Gamble innovate. Mr. Jue’s innovation successes include work in drive-thru experience/efficiency, functional packaging, order accuracy, the application of new technologies, the design of corporate innovation centers, kitchen/staff operational design, the teaching of innovation methodologies, self-order kiosk systems and customer experience design.  

“Cliff is an incredible talent and has an amazing track record developing industry leading products and systems with large, complex QSR innovators like McDonald’s and small entrepreneurial game-changers like Sheetz. His grasp of technology and his behavior-based approach to innovation combined with our marketing & advertising know-how make for a very compelling offering,” said Mr. Hattenbach.

“I’m delighted to be collaborating with Secret Ingredient Marketing. The food & beverage arena is highly competitive and constantly evolving.  The current economic climate puts an even greater emphasis on bringing innovations online quickly and effectively.  It's an exciting time to be working in an industry that's always looking for fresh ideas,” said Mr. Jue.

# # #

Secret Ingredient Marketing is a strategically integrated Advertising & Marketing Services Company specializing in retail food & beverage. It’s deep understanding of the marketplace has given its clients better consumer insights, more relevant new products and more effective marketing communications.

To learn more about Secret Ingredient Marketing, visit their website (www.secretingredientmarketing.com). Questions and inquiries can be directed to David Hattenbach by email (david@secretingredientmarketing.com) or by phone (415-963-4000).