Today’s uncertain economy has taken us all for a wild ride. We all know and have experienced firsthand the impact the higher education marketplace has taken. New sales and client renewals are further apart, sales cycles in many cases have come to a screeching halt. We have all heard the saying that “the show must go on” but with travel budgets cut so drastically for service vendors and academic institutions alike it makes the job of a sales executive that much more challenging.
Can’t we just double our marketing, email and calling efforts?
Well the numbers certainly demonstrate that that has been the trend but in a recent survey of more than 5,000 senior executives 8 of 10 rated vendor email, cold calling and campaign mailings to be at extreme to very intrusive levels. Bottom line, you are not alone in your idea to double your efforts but do you really want to be known for overly aggressive campaigning or known for your great products and services?
So how do we get in front of new prospects without being overly intrusive?
For starters for as little as $199 a month your organization can have 24/7 exposure on The Higher Ed Services Portal.
What is The Higher Ed Services Portal?
The Higher Education Services Portal www.higheredservicesportal.com is a research tool strategically designed to provide higher education executives with an all-inclusive platform in which to conduct research and perform comparative analysis of the thousands of companies, products and services specific to the higher education marketplace. For vendors it offers a platform to inform thousands of executives about your company, products and services via micro sites. Additionally your organization can have open access to post daily news, press releases, case studies, client testimonials and even have access to our RFP posting board.
The Higher Education Services Portal will officially go live on November 15th. For more membership information contact Denise Johnston at Djohnston@higheredservicesportal.com or visit on the web.
