Tips for Accelerating Product Sales with Google – Recorded Webinar Now Available

PRLog (Press Release) - Nov 02, 2009 -
Channel Intelligence, Inc. (CI) announces its latest webinar, Accelerating Product Sales from Google, is now available online. Featuring guest speakers from Google, Inc., the webinar discusses how to boost product sales and provides several retailer-tested tips for improving performance using Google Product Search. Representatives from both CI and Google answer questions, including how AdWords is impacted by the Google Merchant data feed and which changes to a merchant’s data feed can make the biggest impact. Listeners can also learn about upcoming Google enhancements that will be available for the 2009 holiday season. Access the recorded webinar here.

Guest speakers Vivek Tata, Associate Product Marketing Manager, and Sarah Beritzhoff, Strategic Partner Manager, of Google, Inc., joined CI’s Larry Weeks, Senior Manager of Strategic Marketing Consulting, and Rob Streeter, Sr. Manager Partner Development, to discuss ways merchants can better leverage Google for a profitable 2009 holiday shopping season. Some of the points addressed include:

•   How to take advantage of Google’s new Gallery View feature, which will soon be widely available.
•   How a merchant’s data feed is used to power other Google properties, including AdWords, OneBox and the Google Affiliate Network.
•   What changed with the switch from Google Base to the new Google Merchant Center.
•   What to do when a merchant has issues submitting a data feed to Google.
•   How reviews can be used to differentiate a merchant’s listing.
•   Tips for promoting local stores on Google via the product data feed.

“Since Google Product Search has no associated click costs, too many retailers ignore the benefits of improving performance,” said Weeks. “It’s an important, profitable channel for our clients, many of which are in the Internet Retailer Top 100, representing a large percent of revenue for some. We’ve seen how the channel can positively impact seemingly unrelated online marketing campaigns via Touchpoint Analyst, which tracks all contributing sources leading up to a sale. Our aim with this webinar is to provide actionable tips to help retailers put their best foot forward online with Google Product Search.”

Streeter adds, “We’ve outlined here the tasks any retailer can conduct to continuously improve performance on Google Product Search. It’s important to do the homework, and there are several tools available from Google to help merchants with keywords and traffic trends. Ensuring your data feed addresses these issues often means adding context to your data feed that may not be present on your web site but becomes critical when the data feed is used apart from your site.”

Retailers can learn about these ways and more tips to improve performance on Google Product Search by registering to download the recorded webinar through the following URL: https://www1.gotomeeting.com/register/954874201

About Channel Intelligence (CI)

CI helps retailers, manufacturers and other advertisers make their products and services easier for consumers to find and buy online and in local retail stores. Integrating its powerful product database with online marketing services such as display advertising, manufacturer based where-to-buy, paid search, shopping engines, social networking, storefront, order management and robust performance analytics, CI offers the most complete set of performance-based commerce services in the industry. The company, through its proprietary Ad Network, also drives $2B annually in referred sales from leading manufacturers to retailers in Computing, Home Improvement, Appliances, Consumer Electronics, Toys and a variety of other consumer packed goods. Clients include Best Buy, HP Home and Home Office, Kimberly-Clark, Neiman Marcus, Philips, Target, Garmin, OfficeMax, Samsung, Charming Shoppes, Black & Decker and hundreds more. CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and Aweida Capital Management. Learn more at http://www.channelintelligence.com.

Contact:
Joy Lee
Channel Intelligence, Inc.
1.321.559.2336
joy.lee@channelintelligence.com