Become A Lead & Money Magnet in MLM or Affiliate Marketing!

PR Log (Press Release) – Nov 02, 2009 – Over the past years, many things have changed in the online marketplace.

One of the major advantages of the World Wide Web is it’s tendency to make things more equal.  Anybody can compete, as long as they use technology and high tech tools to their advantage.  That means anyone can do it!  That means you can do it!

One of the most prominent source for leads for the Internet Marketer was purchasing lists. Many early marketers built their empires on the foundation of purchased leads. That is now old school and no one has to do that today!

Leads fall into different categories and in order to answer that burning question, we need to understand the differences. Today, we have 3 main categories of leads.

Pay Per Click (PPC)  Of course this is always the best.
Self Generated Opt-In Leads
Social Networking

Pay Per Click - Pay per click is a great way to advertise to a highly focused or target audience, if you know what you’re doing and have a fairly sizable budget. You bid on keywords and your ads show up on search engines and free email accounts. As the name implies, you pay a specific amount for each click through to your site. A word to the wise – You are charged for your PPC ad every time someone clicks on your link and the costs can add up very quickly. If your site doesn’t convert visitors into enrollments, PPC advertising can drive your business deep into the red.

Self Generated Opt-In Leads - These are typically the highest quality and most responsive leads, because they have requested information directly from you. Opt-in leads are generated through “lead capture” pages with forms requesting specific information about your prospect. The most common way to follow-up with opt-in leads is by phone, email, or both.

Social networking – Forming relationships on-line also produce the best quality leads!  Not only have you bonded with this person they trust you and are going to try what you suggest.

The next important factor is how you plan to contact your leads. This can make a big difference in the type of leads you choose to use. Most people would select different leads for cold calling as compared to email marketing. Just as there are many different types of leads, there are just as many different ways to contact your leads.

The following list represents just a few of the ways to make contact, some low tech and some high tech:

Cold Calling
Direct Mail
Autoresponder Email Marketing
Voice Broadcasting

LEARN HOW TO GENERATE THE MOST RESPONSIVE LEADS

The main thing to remember about leads is there are literally 1,000s of choices. Do your due diligence, ask questions, check out the vendor, and decide on a proven marketing strategy. In the end, leads are only as good as the system you use for creating enrollments in your business. Find a system that works for you and stick with it.

Committed to Your Success,
Gail Morrow