BrightHouse Announces Biggest Ever Marketing Spend for Christmas

PRLog (Press Release) - Nov 02, 2009 -
BrightHouse Announces Biggest Ever Marketing Spend for Christmas

BrightHouse: http://www.brighthousegroup.co.uk, the UK's leading rent to own retailer has announced its biggest ever marketing campaign of £1.5 million to support its 189 stores during the Christmas trading period.

Themed around the strap-line 'Making Christmas more Affordable' the campaign consists of:

-   Heavyweight TV campaign
-   Direct mail programme including an 8 page leaflet distributed to three million people via newshare (using TNT's  new ‘hit list’ profiling tool)
-   Theming BrightHouses’ Home & Away sponsorship idents with its Christmas creative

Alan Beesley, Head of Marketing, BrightHouse  says ' We are investing over  £1.5 million in the run up to Christmas, our most sufficient spend ever to create awareness of BrightHouse's unique affordable pay weekly proposition, which we are bringing to life with the 'Making Christmas; More Affordable strap-line' combined with a traditional warm red and gold colour scheme'

The BrightHouse Christmas campaign commences 6th November.