BrightHouse Announces Biggest Ever Marketing Spend for Christmas

PR Log (Press Release) – Nov 02, 2009 – BrightHouse Announces Biggest Ever Marketing Spend for Christmas

BrightHouse: http://www.brighthousegroup.co.uk, the UK's leading rent to own retailer has announced its biggest ever marketing campaign of £1.5 million to support its 189 stores during the Christmas trading period.

Themed around the strap-line 'Making Christmas more Affordable' the campaign consists of:

- Heavyweight TV campaign
- Direct mail programme including an 8 page leaflet distributed to three million people via newshare (using TNT's new ‘hit list’ profiling tool)
- Theming BrightHouses’ Home & Away sponsorship idents with its Christmas creative

Alan Beesley, Head of Marketing, BrightHouse says ' We are investing over £1.5 million in the run up to Christmas, our most sufficient spend ever to create awareness of BrightHouse's unique affordable pay weekly proposition, which we are bringing to life with the 'Making Christmas; More Affordable strap-line' combined with a traditional warm red and gold colour scheme'

The BrightHouse Christmas campaign commences 6th November.

About BrightHouse

BrightHouse is a national retail chain specialising in the sale of home electronic and domestic appliances, household furniture and related products, on a ‘rent to own’ affordable weekly payment basis. BrightHouse provide customers access to a choice of products, operating without the normal requirement of large deposits and credit ratings. With more than 2000 staff UK-wide, BrightHouse is a major employer in the local communities where its 189 stores are located. .

BrightHouse is proud to support The Rays of Sunshine Children's Charity, which exists to grant the wishes for children who are seriously ill or suffering from life threatening illnesses, between the ages of 3-18. In 2007/2008 BrightHouse became the charity's largest corporate sponsor and have committed to continue that sponsorship.

To find out more about BrightHouse – https://www.brighthouse.co.uk, https://www.brighthousegroup.co.uk

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BrightHouse Announces Biggest Ever Marketing Spend for Christmas

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