Intelestream believes Twitter can help people better understand applications like SugarCRM. User adoption, one of the most challenging aspects of implementing a new CRM system, is the main reason the company is encouraging CRM users to subscribe to relevant Twitter channels.
"A lot of people don't fully understand CRM. Office workers don't always know that their company's new CRM system is really there to help them do their job. The reality too is that no one wants to read a giant user's manual. Our goal is to educate people one tweet at a time, by providing CRM users with useful tips every day," states CEO Jason Green. "By staying informed without being overwhelmed by information, users should feel more comfortable with CRM and use it more."
How to subscribe
To subscribe to Intelestream's Twitter channel, visit http://twitter.com/
About Intelestream Inc.
Intelestream Inc. is a Chicago based Customer Relationship Management (CRM) product development and consulting firm that offers solutions related to business processes and CRM technology. Intelestream is the creator of the esteemed inteleCRM™ application and specializes in the deployment of custom tailored CRM solutions for individual organizations, the development of industry specific software verticals, and value added enhancements to open source CRM software applications. With Intelestream's diverse team of experts in both business and technology, the company is made up by many of the brightest minds in the CRM industry. August 5, 2009 -- Intelestream, Inc., the leader in open source CRM consulting, today announced the company is reaching out to its partners and contacts through twitter. The company, which has specialized in SugarCRM consulting since 2006, is widely regarded as an authority on the subject of Open Source CRM.
