In addition to scoring perfectly on all of the basic criteria on the 2009 ASMA SEO checklist, Dealer Trend’s unique capabilities that are perfectly timed for content based search marketing and SEO helped them secure the Industry Innovation award.
The 2nd annual ASMA study seeks to provide car dealers with an unbiased evaluation of automotive website platforms and integrated search marketing tools. The 2009 ASMA study included a review of 34 automotive website providers and highlights 9 companies as industry leaders in automotive search marketing.
To seal the 2009 Innovation award, Dealer Trend created the industry's first publically available, robust WordPress Inventory plug-in which can empower stand alone microsites and blogs with current dealer inventory. According to Brian Pasch, CEO of the Pasch Consulting group and ASMA study underwriter, “This technology can take a "thin" WordPress microsite and transform it into robust marketing and lead generation tools. This is very powerful.”
The Dealer Trend automotive website platform capabilities include an integrated WordPress Blog, the ability to change themes and car detail layouts on the fly, and unlimited content creation. “We are not aware of any other website platform that can change their overall skin at the touch of a button. They have taken the WordPress methodology to automotive websites with amazing results,” said Pasch.
This year’s top rated platforms received the first ever engraved ASMA award in honor of their achievement. The results of the 2009 ASMA report were announced to attendees of the 7th Digital Dealer conference in Nashville.
More information about Dealer Trend is available online at http://www.dealertrend.com/
About Pasch Consulting Group
The Pasch Consulting Group is an automotive Internet marketing company and works with all major dealer platforms when providing Internet marketing services to car dealers across the nation. PCG focuses on off-site SEO strategies, geo-targeted lead generation, search engine marketing and Internet reputation management.
Brian Pasch is the CEO of the Pasch Consulting Group. Brian is a 20-year veteran of the direct marketing industry. His career has spanned both management and technology roles.
PCG works for and with an ever-growing number of businesses large and small from all over the country to maximize results of their digital marketing efforts.
Visit their automotive marketing website at: http://www.dealer-
