The Pasch Consulting Group (PCG) released the results of their highly anticipated Automotive Search Marketing Architecture (ASMA) report. The 2nd annual ASMA report seeks to provide car dealers with an unbiased evaluation of automotive website platforms and integrated search marketing tools.
The 2nd annual 2009 ASMA study included a review of 34 automotive website providers and highlights 9 companies as industry leaders in automotive search marketing. This year's report has expanded the scope of the original report to include more factors that affect search marketing; SEO, SEM, and Social Media.
The ASMA report identifies 9 outstanding companies that Brian Pasch, CEO of PCG, says, “should be on the short list of any car dealer looking for an Internet marketing platform.” These companies, according to Pasch, are providing car dealers with the best tools for search marketing and search engine optimization.
According to Pasch, “With multiple choices for dealerships to choose from, it was decided that the automotive industry needed an independent review of website technology providers. Our final recommendations are also based on results from this study as well as our experience with automotive marketing and proprietary measurements that are property of PCG.”
The 9 recipients of the 2009 ASMA Industry Leader Award are (in no specific order):
• TKCarSites
• DealerOn
• Dealer.com
• DealerTrend
• DealerFire
• eBizAutos
• VinSolutions.com
• ecarlist
• Dealer eProcess
In addition to the 9 Industry Leader Awards handed out, three special merit awards were also given to recognize the efforts of companies that are innovating and listening to the needs of their customers. Categories for the three special merit awards include:
1. Most Comprehensive Search Marketing Platform
a. Awarded to Dealer.com
2. Search Marketing Innovation
a. Awarded to DealerTrend
3. Super Charged Search Marketing
a. Awarded to TKCarSites
The results of the 2009 ASMA report were announced to attendees of the 7th Digital Dealer conference in Nashville.
About Pasch Consulting Group
The Pasch Consulting Group is an automotive Internet marketing company and works with all major dealer platforms when providing Internet marketing services to car dealers across the nation. PCG focuses on off-site SEO strategies, geo-targeted lead generation, search engine marketing and Internet reputation management.
Brian Pasch is the CEO of the Pasch Consulting Group. Brian is an 20-year veteran of the direct marketing industry. His career has spanned both management and technology roles.
PCG works for and with an ever-growing number of businesses large and small from all over the country to maximize results of their digital marketing efforts.
Visit their automotive marketing website at: http://www.dealer-
