Fashion Industry Gets Massive Advance From New Technology.

Nov. 2, 2009 - PRLog -- Stylesignal ( http://stylesignal.com ), now the world's most accurate forecasting service, today announced the availability of Trend Science®, a new way to get accurate insight into consumers' minds.

Trend Science is the result of a two year research project that gives the fashion industry a deep insight into consumer sentiment. It does this by automatically analysing opinions about trends as they develop through social media sources such as Twitter. Provided as a web-based SaaS product, Trend Science plots consumer sentiment for any trend on an easy to read chart or top 20 list, and measures the popularity of trends in general over time.

"Until now, the fashion industry has only had broad hunches and imagination to work with. That's how we all operated, and we know it isn't always accurate. We're now in the unique position of being able to deal in absolute facts," said Geoff Watts, Managing Director of Stylesignal. "Other trend agencies have a hit-and-miss record because of this, whereas Trend Science gives our customers an enormous advantage."

Julia Fowler, Head of Trend Analysis at Stylesignal said, "We originally built this to use in-house. It was so valuable, inspiring and easy to use that we thought why not make it available to our customers?"

The recession may be receding in parts of the world, but fashion companies can't afford to use out of date information. Having a clear view of what is in demand now and what trends are slowing down is key to good profits and avoiding big stock markdowns. "We knew what was a hit or a flop immediately during New York fashion week. Now buyers can make earlier decisions about what to order, what their customers liked and, most importantly, what they will buy when garments hit stores six months later. It's going to revolutionise the way companies forecast demand for products," added Julia.

Using Trend Science, retailers can tune their ordering process as positive sentiment for a product starts to wane. Trend Science will reduce workload for busy design and buying staff who are under increased pressure to monitor trends.

Trend Science provides options to break trends down into markets (Europe, USA or Australasia for example) as well as garment types, prints, patterns, colours and details. The patent pending system also allows users to search for any word or phrase and presents a chart showing whether opinion is favourable or not. Users can also see the sources of the opinions, and trace back to the originator.

Stylesignal has garnered interest from major labels, retailers and manufacturers for this new product.

ENDS

About Stylesignal
Stylesignal ( http://stylesignal.com ) is a London based fashion industry forecaster with a focus on innovation and technology. Our subscribers know exactly what's hot, why, who says, how it looks and if it will sell. Our team of talented journalists, designers and technologists are based in London and worldwide.

Images for Publication
The following images are available for publication:
World Pulse (png)
Opinion chart on Katie Price (png)
Stylesignal Logo (various sizes and formats)

For further information
Enquiries direct to Geoff Watts, +44 20 8099 1785, geoff@stylesignal.com
Screenshots and other information on Trend Science is available at http://stylesignal.com/science/
General information about Stylesignal and other Stylesignal products is available at http://stylesignal.com/
Downloadable press images are available from http://stylesignal.com/press/

Notes
Trend Science is a registered trademark of Stylescape Limited. All other trademarks are the property of their respective owners.
Stylesignal is published by Stylescape Limited.