Chennai International Fashion Week is the first global fashion event to be held in Chennai

PR Log (Press Release) – Oct 31, 2009 – For the first time in India a fashion week will see participation of more than 10 International designers showcasing their collections and 10 international beauty Pageant Winners from various countries walking the runway. CIFW will also feature select International Models scorch through the runway along with their Indian counterparts. In total 40 fashion designers including iconic Indian designers , established international designers and upcoming designers from India and abroad will be coming together at Le Royal Meriden Chennai from 14 - 20th Dec 2009.

Pria Kataaria Puri is going to be opening the show with Bollywood Actress Neetu Chandra as her show stopper.

CIFW will have show stoppers from all walks of life walking the run way. Cine stars, sports personalities, common achievers, international personalities ….. all will feature on the run way.

In its first edition it has been strategically placed in Chennai for its proximity to Tirupur; one of the largest garment export hub in India. And also because of the Storm Fashion Company’s management team’s belief in Chennai consumer capabilities , media interest and designer’s seeking an untapped Indian metro city …… for creating a new fashion destination. This is going to be a strictly White Collar affair and entry is through invitation only. Only crème de la crème of the society shall make it to the coveted list. The Event will have a very high glamour and glitz quotient. The audience at the shows will comprise of fashion critics, fashion editors, buyers, corporate honchos, page3 community, models and film stars.

The event is being backed by a very strong and accomplished board of professionals. Headed by marketing and services professional GAURAV SHARMA, the team's advisors include Chennai’s very own Shakthi Girsh, Pratap Pothen , Arun Mammen , Girish Ramdass and Meera Chopra. Advisors from outside Chennai include Jamshed Mistry, Atul Kelkar, Sandip Soparkkar, Sangeeta Sadarangani, Francois Lavergene, Vipul Mathur, Arjun Bajwa, Mehar Bhasin, Anupama Varma and Rahul Dev Shetty.

Says Pratap Pothen, Advisor CIFW – “Being a Chennaiite I have witnessed the style quotient of the city grow leaps and bounds in the last 10 years. Yes we finally have the fashion week here. And as an image consultant I am happy to share my experience and marketing inputs.” Says Shakthi Girish, Advisor CIFW – “It’s been 10 years since fashion week concept came to India. I am proud to be involved in bringing the fashion week to Chennai and the uniqueness being the international twist.”

Says Mehar Bhasin, Show Director CIFW – “It’s been my dream to perform at Chennai and CIFW has come as a unique platform daring to be different yet converging with the concept of global fashion.”

Says Gaurav Sharma, Producer CIFW – “The newness of the city location, the accessibility to Tirupur and the response from the fashion fraternity and clients made us choose Chennai as the location for India’s first international fashion week. And we are most happy to bring international fashion to Chennai this December.”

More details regarding the designers, models and celebrities will be unveiled this Wednesday in the first official press briefing event.