PRLog (Press Release) -
Oct 30, 2009 -
The battle for the Ugg boot is a story about cultural identity and survival in the age of globalisation. The ‘David and Goliath’ plot pits a small group of Australian manufacturers and their distributors, against a large US corporation that have claimed Aussie icon, the Ugg boot, as its own. This has triggered a conflict that will set precedents for trademarks and branding worldwide.
For over 100 years the ugg boot has been an Australian icon. Now through a bizarre comedy of errors the ‘ugg’ trademark is owned by an aggressive US corporation. Deckers Outdoor Corporation have called their new brand of ugg boots “Ugg Australia.”
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http://www.uggdiy.comPhoto:
http://www.prlog.org/10394365/1As official retailer , ugg boots shop is currently a pure on-line store, which means that we don't have a shop front. Our entire stock is kept at supplier's warehouse to keep inventory maintenance costs down, which means that the customers benefit from cheaper products.
We proudly sell only Australian uggs products. All our ugg boots, slippers, sheepskin rugs and sheepskin accesories are 100% Original Australia.At Uggdiy we guarantee only the highest quality products at the lowest prices.
Our on-line store uses industry standard Secure Socket Layer (SSL) protocol to encrypt your personal and credit card information during the checkout process to provide a safe, secure shopping experience.
If you have any feedback on how we can improve your experience with us, please feel free to contact us.
