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Follow on Google News | Facebook Social Commerce and Social Media Shopping Has ArrivedFacebook social commerce is allowing companies better connect to their customers. The increase in social media applications and greater consumer privacy controls have allowed a new method for companies to connect with and sell to customers.
By: SL Consultants One of the biggest hurdles facing social shopping is balancing the business selling products without alienating the very loyal and vocal current users, who prefer a small less intrusive approach to their social network. Privacy concerns and consumer buying trends have been big barriers for social shopping, and overcoming these concerns has not been an easy one. Facebook had a public relations nightmare in 2007 when it implemented the controversial beacon program. The program used user profile information to inform potential shoppers and users of the buying habits of their friends in theory to help recommend products. The uproar from the program was felt instantly and within 4 days Facebook terminated the Beacon program. Two years later, Facebook and other social media sites have been trying to implement less intrusive methods and shopping applications. Facebook has recently made changes to its homepage that is assumed to benefit companies and brands. Facebook employee Austin Haugen commented in his Facebook blog that the company was still tinkering with its email and privacy policy. Some companies are harnessing social media to their advantage, adding a new source of exposure and sales. Dell is rumored to create over a million dollars in sales from its twitter account, http://www.dell.com/ Can social search and shopping be profitable for small businesses? Early adopters of the new social commerce Facebook application, has allowed people to buy products without leaving Facebook, have enjoyed success. Zenagen is probably a shampoo you have never heard of, but it has gathered an impressive following online. Using various widgets and consumer interaction portals including its homepage which has an integrated facebook badge http://www.zenagen.com/ # # # SL consultants is a business and technology company that specializes as a consumer relations and emerging digital buying trends. End
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