Emails And Tweets Are No Match For The Greeting Card In Effective Consumer Relations

PR Log (Press Release) – Oct 29, 2009 – (NEW JERSEY):  The phrase “what’s old is new again” is practiced in fashion and the motion picture industry. But does it have a place in business? With the Internet and social media making it easier and more cost effective for companies to communicate with their customers, is there a place for the old fashioned practice of personalized greeting cards?  One New Jersey company is bringing the pen back in style again.
           ClientHooks, LLC of Robbinsville does exactly what the name says: it hooks clients and builds relationships with something as simple as a personalized greeting card.  With the impersonal yet easy method of sending emails, a signed card is sometimes all you need to maintain a company-client relationship.

“Old fashion thoughtfulness is hard to find these days,” said ClientHooks owner Melissa Denisco-Morici.  “It’s just easier for people to send a text, e-card or e-mail but it just doesn’t have the same impact.”

With the majority of businesses finding unique ways to connect with customers through the web with Twitter conversations and Facebook announcements, how is it possible to stand out from the rest?  An eye-catching card inside a bright-colored envelope with commemorative postage will cause most people to take notice, says Denisco-Morici.

“When you send a hand signed greeting card you are letting people know that you care enough to take time out of your day to actually think of them and acknowledge them.  A card has a much longer shelf life and takes a business relationship and moves it to a more personal level.”

A recent study by Hallmark Business Expressions showed that over 50% of consumers feel that business greeting cards help to strengthen relationships with companies and 66% feel that Thank You cards have a positive effect on return business.

While email and Twitter are quick, relatively simple and free, customers are still people who appreciate friendly gestures and personal greetings whether it’s in a holiday card, birthday greetings or unexpected Valentine’s Day card!

“Melissa has really helped me keep better in touch with my growing client base,” said Adam Altman of AXA Advisors.  “She is constantly thinking of ways to enhance my working relationships with clients and has been a great addition to my team of professionals.”

ClientHooks, LLC works at “Keeping Your Clients Hooked On You” and can be found online at www.clienthooks.com or by contacting Melissa Denisco-Morici at 609-336-0131 or sales@clienthooks.com.



About ClientHooks, LLC

ClientHooks is a Robbinsville, NJ based business that provides customized greeting card mailing programs for busy professionals to help maintain and build repeat and referral business. Whether this is a quarterly appreciation mailing, thank you cards, birthday, business anniversary and/or holiday cards, ClientHooks provides high quality cards along with personalized service.