Anastasia Beverly Hills Launches Skincare Line

PR Log (Press Release) – Oct 29, 2009 – Los Angeles, CA – Anastasia Soare has been the Definitive Brow and Eye Expert for Hollywood’s elite for the past twenty years.  Following the success of her cosmetics line, Anastasia Beverly Hills, Anastasia will be launching her first ever skincare collection on December 26, 2009, with the nationwide release of three “hero” products.  Anastasia’s career began in Romania with three years in beauty school, which included the study of skincare, body care, makeup, chemistry, and biology.  Her first foray into the industry was as an esthetician.  Working with consumers and their skincare needs each and every day, Anastasia has become dissatisfied with the skincare products on the market.

Anastasia returned to her native Romanian roots to discover healthy products that naturally improve the texture, tone and appearance of skin.  She developed Balkan Botanical™ Infusion, a blend of rare plant and herb extracts found only in the rich soils of Romania.  A few of these ingredients are Marshmallow Leaf, Lemon Balm Leaf, Bilberry, and Green Tea, which combine to soothe and restore the skin’s natural radiance.  The result is a long lasting and more youthful appearance!

Line Erasing Serum – Say goodbye to fine lines and wrinkles, dryness, crow’s feet, dark circles and puffiness!  Anastasia’s method of creating an instant face lift through correct brow shaping is further developed by creating a serum to soften crow’s feet.  Crow’s feet pull down the ends of the brows, creating an aged or tired look.  Now, with the help of the Line Erasing Serum and her core brow products, you can lift your eyes without fillers or invasive surgery!  This lightweight serum contains a unique blend of natural hydrators, Instalift Goji, and Anastasia’s exclusive Balkan Botanical™ Infusion.  Retail price is $45.00.

Sheer Moisture Crème SPF 30 – This hydrating and ultra-light SPF 30 day cream works for all skin types! Sheer Moisture Crème SPF 30 is truly an innovative, fragrance-free formula designed to soften the skin while providing protection against broad-spectrum UVA/UVB rays and free radicals that can cause signs of aging. The cream contains hyaluronic acid, antioxidants, natural oils, and Anastasia’s exclusive Balkan Botanical™ Infusion.  Retail price is $40.00

Hydrating Oil – A revolutionary product specifically designed for ideal absorption that will not only provide the ultimate hydration, but can lift one’s spirits at the same time!  This oil is incredibly light yet absorbs almost instantly, leaving thirsty skin feeling supple and never greasy. The Hydrating Oil is a combination of twelve oils designed to soften dry skin and brighten dull skin.  The silicone and oils are infused together so there is no separation, allowing the oil to completely absorb into the skin.  Because there is no residue, the Hydrating Oil makes an excellent primer for foundation and makeup.  Retail price is $40.00.

The Anastasia Beverly Hills skincare line will be available at Norstrom’s locations nationwide and online at www.anastasia.net on December 26, 2009.  

MEDIA CONTACT:                     Jessica Kravetz                 Amanda Keller
Kravetz & Company Public Relations               212.644.0664                  213.488.0000
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