The Dearing Group, Inc., a privately held group of e-commerce stores, has recently launched a new website targeted to the Christmas costume market. Featuring Santa costumes, Mrs. Santa costumes, Elf Costumes, costumes for Santa's Helpers and a line of sexy Santa Costumes, the new site will help the company extend its already-profitable Halloween costume lines. The site also features several of the more popular accessories for Santa costumes, such as Santa hats, as well as beard and wig sets.
"We have always been committed to the holiday costume market and are excited that this new opportunity will allow us to take advantage of holiday costume trends," said Barb Dearing, vice president of marketing for TDGI. "Our aggregated Halloween costume sites have done very well this year and we expect to see similar results in the Christmas costume market in 2009."
Ms. Dearing noted that, "In spite of the struggling global economy, the Christmas holidays continue to drive sales. We expect http://santa-
