“PR Optimized” Urges Conversation Rather Than Broadcasting with the New Social Media

PR Log (Press Release) – Oct 28, 2009 – HARTFORD, Conn., USA -- A new blog, “PR Optimized,” urges conversation rather than broadcasting for users of the new social media. The blog is designed to give insights on ways to “be seen more” and “be heard more” by potential customers. PR Optimized is aimed at C-level executives, marketing department heads, product managers, managing partners of law or accounting firms, nonprofits, university development officers, and other professionals engaged in public relations and communications.

“The new social media is based on establishing a dialogue or conversation with your audience, not on intrusion or through broadcasting,” said Harry McBrien, originator of PR Optimized. “Social media has to be inviting and truly interactive, whereas more traditional communications channels like advertising, direct mail, or email blasts are typically like ‘cold calls’ to the audience. Not to say that cold calling or ads don’t get results. It’s just important to know the difference. Just as some corporate websites come across basically as billboards, you don’t want your blog, Facebook fan page or Tweets to be a one-way street.”

To visit “PR Optimized” and leave a comment, log onto http://proptimized.wordpress.com.